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‘Become excellent in everything we do’: New Crayola CEO, a Slate Belt native, looks to the future

Slate Belt native Pete Ruggiero, the new president and CEO of Crayola, poses Friday, May 24, 2024, in the newly designed lobby of the company's corporate headquarters in Forks Township. (April Gamiz/첥Ƶ)
Slate Belt native Pete Ruggiero, the new president and CEO of Crayola, poses Friday, May 24, 2024, in the newly designed lobby of the company’s corporate headquarters in Forks Township. (April Gamiz/첥Ƶ)
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And like the young consumers of Crayola's crayons, markers, paints and other creative art supplies, Pete Ruggiero is absorbing new ideals, though his sheet of paper or canvas is a multinational company that is looking to expand its global reach.

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